Bob’s Burgers Renewed For A Second Season? House & Bones May Be Leaving FOX? Where’s Terra Nova? What’s Going On Over There? (Part Two)

FOX: Where We Dont Suck As Much As We Used To

Hi, folks. Thanks for coming back for part two of this very special feature on FOX where Blossom ponders losing her virginity, yet again. No, no, no, obviously we’re going to talk about FOX’s recent surprising schedule moves and what we think is going on over there. Yesterday, of course, we reported on the renewal of Bob’s Burgers for a second season and left our readers with a cliffhanger as to the significance of this renewal for the network as a whole and why we are actually pleased about the renewal despite that we don’t like the show.  So now it’s time to explain why and we’ll bring you back to when we fist heard about FOX moving Fringe to Friday nights.

It Took Five Years For "The Show About Nothing" to Become a Hit.

As noted by our two pieces on Fringe‘s move to Friday (here and here) we’ve been very critical of FOX’s history of jumping ship on shows (especially new shows) that have had a run of, not even horrible, but average to mediocre ratings.  Seriously, c’mon, FOX… Seinfeld wasn’t immediately a hit.  It wasn’t even in the top 30 for its first three seasons and in its fourth season it was #25.

Fringe... Cooler Than You and Back in Fall 2011 For Season 4.

Anyway, in these pieces, we also expressed our skepticism with FOX’s stated commitment in the past to fan-favorite shows and of course this directly related to their campaign in January expressing the same commitment to Fringe.  But, then, a few weeks ago, Virginia found out that there is indeed a Santa Claus and the announcement was made that Fringe not only had been renewed for a fourth season, but it was given a full season order… in March. We speculated as to why this occurred as EVERYONE, including us, assumed that after the ratings decline, the move to Friday and of course, FOX’s history, this show was destined for Cancellationville.

And of course, there is American Dad, a show that FOX execs have not historically supported and have been trying to replace for years and it got renewed for a seventh season… in February, again with a full season order of 22 episodes, no less.

Yes, Indeed... NBC May Be Very Happy, Very Soon.

When we heard the announcement about Fringe, we speculated as to the many reasons it may have been spared cancellation but came to the conclusion that we really didn’t care, we were just happy that the show was saved.  But now, we’re hearing that FOX is on the verge of losing House, as well.

The network remains in last-minute negotiations with Universal Media Studios, which owns the series, in hopes of signing a new deal for an eighth season. The two sides are far apart in determining the percentage each will pay for the show’s costs.

UMS, owned by NBCUniversal, has given Fox an extension on the window of negotiation exclusivity. That ends Friday. If the two sides can’t come to an agreement, UMS will offer the show to competing networks including, of course, the Peacock, which would likely be more than happy to take the series away from Fox.

So thanks to all of these developments, we’ve been dragged into the speculation game and we’re guessing that there are several issues at play here:

This Never Happened

First, FOX has some serious issues with original scripted program scheduling coming this Fall and this is just based on what we know.  Four new shows from 2010 – 2011 have already been canceled (Running WildeThe Good GuysSons of Tuscon and Lone Starand Traffic Light is certain to be canceled by May 16th.  So, that’s five down right there (and chances for The Chicago Code being renewed for a second season seem to be getting slimmer by the day) and Human Target and Lie To Me are more likely to be cancelled than not.  Add to that the fact that as of this posting  FOX hasn’t been able to come to a deal to keep the perennial hits Bones and (as earlier noted) House (the deadline for a deal for House was last Friday), the network faces potentially being down nine scripted programs from 2010 – 2011 (Even though we are still trying to forget about Sons of Tuscon as if it never existed, and of course we aren’t counting 24 which was at the end of its run).

"Holy sh*t! How the f**k are we still on the air???"

And here’s the thing about House: Universal may not come to a deal intentionally and may just turn House over to NBC who is desperate for a strong scripted drama, or strong scripted anything at this point.  Whereas FOX axed four of their new shows (with a fifth coming for sure), NBC has axed five of their new shows with at least a sixth certain to be on the way out the door (Sorry, but as much as The Event has improved by following what we suggested it needed to do, it was too little, too late…so, adiós!). Let’s also not forget Chuck, which is on its way out the door as well.  It’s so bad at NBC that less-than-positive performers such as Law & Order: Los Angeles and Harry’s Law are almost guaranteed to be renewed because, well, frankly, theyz gots nothin’ else and they certainly don’t have American Idol or Simon Cowell’s new series, The X-Factorthat is destined to be a ratings juggernaut, so at the end of the day, NBC is in way worse shape than FOX. So, here’s our bold prediction: House will be on NBC come Fall 2011 and a deal with Bones (in desperation) will be made and it will return to FOX.

"Oh look. We're still on FOX."

But the effects of losing House on FOX will be devastating and even if they keep Bones, that show has seen a sharp decline in ratings over the past two season which means there will be only one truly strong live-action veteran scripted show and that would be Glee. Can FOX really be comfortable going into the new Fall season with the The Animation Domination Block, GleeThe X-Factor and American Idol being the only programming that is guaranteed to be stable?  We don’t think they possibly could be satisfied with that situation.

So taking this a step further, based on what we know for sure about the Fall schedule and the three shows that were renewed – not only unexpectedly but early, as well – (Fringe, American Dad and now Bob’s Burgers), here’s what we think is going on and it crossed our minds when we first heard about Fringe‘s renewal:  FOX is not just uncomfortable with the new scripted programing they have ordered for Fall 2011, they’re downright nervous and they expected to have had more success with their new shows from 2010 – 2011.  They also certainly didn’t expect the possibility of looking at Fall 2011 with no House and to a lesser extent no Bones.

Terra Nova: Allegedly to debut in Fall 2011... Hmmmm.

This brings us to the Stephen Spielberg and Amblin Entertainment produced, epic Sci-Fi series, Terra Nova, which as we noted when we reported Fringe‘s renewal, has been delayed yet again and is set to debut in Fall 2011.  There are some serious issues with Terra Nova that we think FOX is starting to get as concerned about as we are. First, the delays are insane and we are not confident at all that it will debut in the Fall as promised.  Second, Terra Nova may be the most expensive show in history with the first two episodes alone costing $16 million and whereas the average episode of scripted drama costs $2.5 million, Terra Nova per episode cost will come in at $4 million and the show is rife with rumors of cost overruns although the producers deny this.

Terra Nova: This Is NOT a Sci-Fi Show And That Is Not A Time Portal!

Third, this is the biggest risk that FOX has ever taken on any series, nevertheless a Sci-Fi series, in an era where epic Sci-Fi is DEAD on network television. And we’re sure that it doesn’t help when veteran television Sci-Fi  writer and producer Brannon Braga (Star Trek: The Next GenerationStar Trek: Voyager, and Star Trek: Enterprise) who is exec. producing/writing Terra Nova is doing the “pay-no-attention-to-the-man-behind-the-curtain” Great and Powerful Oz routine denying the fact that it is indeed a Sci-Fi series when you’d have to be blind not to see it:

Terra Nova, according to Brannon Braga.

But it’s not a sci-fi show.

“It’s really about this frontier family trying to survive,”

From iMDB:

Centers on the Shannons, an ordinary family from 2149 when the planet is dying who are transported back 85 million years to prehistoric Earth where they join Terra Nova, a colony of humans with a second chance to build a civilization.

Still Not a Sci-Fi Show.

No, there’s absolutely nothing Sci-Fi about that premise at all.  It’s just like Little House on the Prairie… but with time travel… and dinosaurs… and automatic weapons… with lasers.

So, if we go with the premise that FOX isn’t really sure whether or not Terra Nova is going to actually debut on the Fall 2011 schedule as planned and it finally occurred to them that this kind of Sci-Fi is highly questionable for network television and of course there’s the issue of the costs involved, we can come to only one conclusion: FOX is worried that they aren’t going to have much going on this Fall, Monday through Friday, other than Glee and The X-Factor and they’ve decided that keeping some of these shows that have established, stabilized audiences even though they’ve seen ratings drops, may be their only option.  For goodness’ sake, and we cannot stress this enough, they saved three shows that everyone expected to be canceled, and again, this is FOX we’re talking about.

We alluded to this theory yesterday, in part one, our commentary on the Bob’s Burgers renewal:

We think FOX is starting to realize that it may be better for them to deal with the devil that they know as opposed to the one they don’t…

FOXs Money Printing Presses That May Keep Your Favorite Shows On The Air

So, that’s where we think all of this is going and in our opinion, this is nothing but a positive turn of events.  FOX has lived very well over the past decade with their scripted programming, reality program and sports.  If new show, “A” didn’t work out as well or as quickly as they had hoped, they’d just dump it and replace it with new show “B” and if that didn’t work out they’d replace it with  show “C” and so on and they’d usually find gold eventually.  But let’s be honest about this; the crop of decent scripted shows out there over the past couple of years on ALL of the networks has been thin to say the least. So considering the lack of quality, sustainable shows, all the losses in shows that they’ve had in the past year,  the possible losses of their perennial hits to other networks, and a questionable Fall 2011 lineup, it appears that FOX execs have been forced to put on the big boy pants and change their strategy so that they have something that’s at least slightly stable in their lineup, and will actually work to build up those shows by subsidizing them with their juggernauts, particularly American Idol and The X-Factor.

If Only It Had Debuted In Fall 2009!

Now, although FOX may not be particularly happy about taking this approach (because of course, everyone likes the quick and easy buck), all of these developments and this new approach is nothing but positive for viewers and fans of the many quality scripted programs that FOX does have to offer, but probably wouldn’t have been given an opportunity like this if this was, oh, say, two or three years ago.   Heck, we suspect that if Terminator: The Sarah Connor Chronicles were in its second season in 2011 instead of in 2009, it already would have been renewed for a third season by now.

This...

And this is EXACTLY why we are so happy about Bob’s Burgers being picked up for a second season (as much as we dislike it) because it’s show number four that was not only renewed by FOX but picked up early when no one expected it to be. This in turn gives up hope for the remaining three likely to be canceled shows, Lie to Me, Human Target and The Chicago Code.  We can almost guarantee that FOX will not cancel all three of these shows, in fact, they may only cancel one of them but we are going to go with the premise, based on everything we’ve laid out over the past two days that they will keep at least one of them and we think it will be a toss-up between Lie to Me and Human Target.

... Or This?

Don’t get us wrong, we love The Chicago Code and we don’t particularly like the clichéd and predictable Lie to Me but we have to be objective about this.  If FOX or any other network is going to pick up an underperforming show to keep for another season, they are going to pick one that has an established audience for at least a couple of seasons over a mid-season replacement that hasn’t been able to find any stability with their audience.  The fact that The Chicago Code is a serial doesn’t help its chances of gaining a stable audience a season later, either.  Now, obviously, Bob’s Burgers doesn’t have a multiple-season established audience BUT it did have the highest ratings of any new show premiere of the season and its audience numbers, though not great, have stabilized and it does have very strong lead-ins and lead-outs with The Simpsons and Family Guy, respectively, whereas The Chicago Code dos not.

So there you have it.  Our wild speculation on why the big change in strategy at FOX.  You can take it for what it’s worth, and call us crazy but do the research for yourself and see if you come to any other conclusions because we’d love to hear your take.   Remember folks, May 16th is the big day for FOX.  That’s when we find out who’s going and who’s staying.

‘Fringe’ Moves to Friday Nights: FOX Pledges Full Support. Don’t Be Fooled. Fans Need To Read This.

If you haven’t heard already, Fox has moved the J.J. Abrams fan-favorite Sci Fi thriller, Fringe,  from the Thursday at 9:00 p.m. slot to the dreaded Friday at 9:00 p.m. slot.  Now as much as we here at The ‘Tastic love Fringe (to the point where we consider it to be one of the top five shows on television), we weren’t necessarily surprised by this because as we’ve pointed out, FOX pisses their pants every time they see a ratings drop.

We also noted that while the other major networks are starting to take Friday nights seriously once again,  FOX has decidedly NOT taken this approach, designating the night for reality shows and as a dumping ground for shows that haven’t done as well as they had hoped which is usually the fault of FOX to begin with (see: The Good Guys for the most recent example of this and our analysis here).  So, we’ve come to accept that no show is ever safe on FOX and that without fail, if a show is designated for Friday night it will not be renewed at the end of the season or if it is, it will wither pretty quickly the following season.  Now, with Fringe, there’s been a bit of a twist in this whole saga this week, which we’ll get to shortly, but first, it is necessary to address a fact of life that we’ve really been holding off on admitting for a long time but here it is:

FOX is an awful network and quite possibly the worst network ever… period.  End of discussion.  FOX is worse than The CW and it may possibly be worse than UPN or The WB ever was.  The network is poorly run, they make terrible, amateurish decisions regarding their programming, they have absolutely no idea how to market quality programming in order to pique interest and they don’t give shows a chance to build an audience or even maintain a modest one.  We will remind you that this is the same network that canceled Family Guy and the only reason it came back after a three-year hiatus is because The Cartoon Network aired the 49 episodes it had acquired the syndication rights to at 11:00 p.m. nightly and it gave THAT network the highest ratings in its history.  So, to make this clear, a show FOX cancelled after only 49 episodes put another network on the map when they aired them… at 11:00 p.m.

The only reason FOX has had any success is because they have had a handful of successful shows that they have MILKED TO DEATH.  Here’s the thing about that: a successful show should be able to give a network a lot of leeway with their programming and give a lot of other shows a chance to build an audience and become successful.  What this means is that a show, for example, such as American Idol, can make enough money to basically support the growth of shows that are critically acclaimed however struggle in the ratings.  This is not a new concept in either film or cinema.

Think of it like this: why do major studios invest money in relatively low-budget films with little-to-no anticipated payoff?  Well, that’s because the film industry although motivated by profit like any other industry, still sees the value in the art they produce for the sake of the art itself and they believe that every now and then, the quality of the art for art’s sake may just turn into gold.  A prime example of this is Paranormal Activity which Paramount/Dreamworks picked up the rights to for $300,000.  Why would a major studio throw $300,000 away on a low-budget ($15,000), genre film that had little-to-no chance of making them any money?  Well, first, because Stephen Spielberg REALLLLLLY liked it and second (and probably more importantly), because between G.I. Joe: The Rise of Cobra, Transformers: Revenge of the Fallen and Star Trek, Paramount grossed $1.5 billion domestically at the box office in 2009 on just those three films. So what it comes down to is that studios can afford to take more risks when they have money makers like that.  Of course, with Paranormal Activity, that risk paid off nicely, grossing $194 million globally.  Not a bad bet for a lousy $300,000, eh?

The same principle applies to television and even FOX has actually had success with this principle when they’ve applied it but they’ve only attempted it once and that was with 24 and that was nearly a decade ago.  They stuck with that show early on despite the fact that the ratings had slipped in the first season and they even used American Idol as the lead-in and it worked.

FOX simply has no foresight or vision when it comes to the potential value of good TV, despite slipping ratings and quite frankly they are missing a much bigger point and that is that due to their 20 year history of reckless programming decisions, generally speaking, audiences don’t want to give FOX a chance any more when it comes to scripted programming.  Why would they bother to ever consider getting invested in a scripted show on FOX when it’s more than likely not going to last for any significant amount of time?  It’s a vicious cycle.  FOX cancels shows (or dumps them into Friday) because the ratings slide, the ratings slide because the audiences don’t have any faith that FOX won’t cancel their show.

Now, back to the big twist in the news this week regarding the moving of Fringe to Friday…

Last week a whole bunch of blogs and entertainment news sites a lot more reputable than The ‘Tastic all had basically the same thing to say about the move.  To put it simply: they all contend that the move marked the beginning of the end for the series which certainly isn’t a stretch, particularly with FOX.

Well, the FOX execs didn’t like that too much so they came up with this little trailer that addresses (and quotes) the cynical (albeit realistic) commentary from the writers at Collider, Ain’t It Cool News, IGN, TV Overmind, and Fringe Bloggers who for some bizarre reason just don’t seem to have any faith in FOX’s support of this show.

How cute is that, right?  We’re convinced.  Aren’t you?

Entertainment Weekly, who apparently has no problem being a corporate shill for FOX and perpetuating B.S., did a nice little puff-piece where they quote FOX’s senior VP of marketing and special projects, Dean Norris, explaining what prompted the trailer:

We started getting feedback from the viewers that basically said, ‘How could Fox do something so cool for a show they’re going to kill?’ We started reading these things and said, ‘Wait! We have to address this!’” The mission was to produce a piece of communication that dealt with the situation in a self-deprecating fashion, yet also assuaged fan fears. The message, spelled out in the promo: “You May Think Friday Is Dead… But We’re Gonna Reanimate It.”

Well, that sounds great because after all if there is one thing FOX is good at it’s animation… and RE-animation for that matter (see: Family Guy).

Now, standby in 3… 2… 1… for the big lie:

The promo is the beginning of a larger effort by Fox to shore up Fringe’s existing fanbase and hopefully grow the audience by targeting teen viewers who might be at home Friday night… “We are trying to rebrand Friday, and what we’re trying to do with this show specifically is make it kind of like forbidden fruit,” says Norris. “We want that teen demographic that might not be our audience right now to say, ‘That this is a show my parents might not want me to watch — but I’m going to watch it, anyway.’”

…And this is exactly why we don’t trust FOX and neither should you.  First, and foremost let’s just examine this entire quote, shall we?

Mr. Norris, please explain to us how FOX plans to “shore up” its existing fanbase by alienating it, yet again.  The problem that we pointed out earlier is that it’s not even necessarily the fact that it’s on a Friday night… the problem is that it’s on FOX on a Friday night and their history with television shows – ESPECIALLY Sci Fi shows! – on that night.

Our first hint of skepticism regarding this sudden change of heart was in that dopey little promo itself.  It’s the quote from Roco at Fringe Blogger that they cite:

This is indeed the night… others were cast out to die.

Anytime we see a quote cited and there is ellipsis in the middle of the quote, we always research the actual source to find out exactly what the quoter wanted to leave out in order to advance their agenda.  Here’s the actual quote by Roco:

This is indeed the night the likes of Dollhouse, Terminator: The Sarah Connor Chronicles, Firefly and others were cast out to die.

And there it is, folks; what FOX wants you to forget about.  The fact is that not only has FOX been brutal to Sci Fi shows that they’ve abandoned to Friday night, they’ve also spun similar stories about support and similar clever promo campaigns that REALLY made people think they gave a crap.  I refer you to the Dollhouse/Terminator: The Sarah Connor Chronicles promos from spring of 2009.

Here’s our favorite… when Summer Glau and Eliza Dushku actually hosted the “Double Feature Friday” of Terminator: The Sarah Connor Chronicles and the series premiere of Dollhouse.

Three months later Terminator: The Sarah Connor Chronicles was canceled and six months after that Dollhouse was canceled.  Obviously, this is an example of FOX fully supporting their friday night Sci Fi shows.

To add more salt into that particular wound and prove the point about the total lack of vision at FOX, in May of 2009 those two shows had identical audience numbers, but FOX, in their infinite wisdom and foresight, decided to cancel Terminator: The Sarah Connor Chronicles which had 11.4 million viewers during its first season before being dumped into Friday, was incredibly well-received by critics, had an established franchise brand-name and a built-in audience in favor of renewing the Joss Whedon mess called Dollhouse that had none of these attributes going for it.  Once again, nice job, FOX.

We won’t even discuss what they did to one of the greatest and regrettably short-lived series of all time, Firefly (also a Joss Whedon show).

As for the last big lie in that quote… who are they kidding?  Are we really supposed to believe that teenagers are going to stay in on a Friday night to watch a Sci Fi serial?  Furthermore, the reality is that it’s nearly impossible to expand the base for a show like this.

We know exactly what they’re thinking or at least the premise that they are going for in trying to promote this big lie and that is that Fringe is like The X-Files (as it’s been compared to that hit series since it debuted) and that it can appeal to everyone on that level.  Wrong.  They aren’t the same show at all and the reason why it doesn’t work is that roughly 2/3 of the 202 episodes of The X-Files were standalone, “monster-of-the-week” type episodes that were literally disconnected from the main storyline arc of Mulder’s quest for the proof of alien abduction so he could find his sister.

Fringe’s main story arc is omnipresent in every single episode whether it’s integral to the story of that particular episode or not and as much as we love The X-Files, Fringe’s main arc is a helluva lot more complicated than The X-Files alien arc ever was.  As a viewer, you cannot just jump into a show like Fringe halfway through its third season.  It would be the equivalent of jumping into Lost halfway through the third season.  You’d be lost and Norris must know this and if he doesn’t he’s completely incompetent.

So that’s what we’re left with.  TPTB at FOX are either completely incompetent or completely dishonest and what’s ridiculous is how many other bloggers and various media outlets are falling for this sudden change of heart by FOX regarding their dedication to a Sci Fi show that they have parked on Friday night.  Seriously, how dumb are they?  This is “battered viewer syndrome” (…and I’m not going to explain that particular metaphor) if we’ve ever seen it.  Do not trust FOX and their claims of unmitigated support for Fringe or any other show they move to Friday until they can be proven to be trustworthy.  The first step in doing that would be for them to order the remaining episodes for this season and order an entire fourth season and promise to air all of the episodes.  At this point, that would be the only way we would ever trust them and that’s not going to happen, so all we can do is hope for the best but plan for the worst which means expect Fringe to be canceled in May.  Let’s just hope that they bring some closure to this great series.

And, by the way… we really hope we’re wrong but we doubt that we are.

Have the Networks (FINALLY) Started to Take Friday Nights Seriously???

In the past, Friday prime-time has been a notorious dumping ground for television shows that weren’t cancelled yet, but were on their last legs, at least for dramas.  Low-cost news magazines like Dateline and 20/20 have always found success here and of course in the last decade there have been several reality shows that have thrived here, but it’s been pretty much a foregone conclusion that if a drama winds up here, it’s not long for this world and will soon be gracing us only in syndication (if it has had a long enough run) or in your queue on Netflix.  Well, this season I’m noticing a trend of the networks taking the risk of putting new shows that they’ve invested in and some that are actually fantastic with money-making casts (see: Blue Bloods) on Friday.  They are also doing something else:  they are putting perennial solid veterans on Friday as well.  Now, I may not like or watch all of these shows (so you’re not going to see all of them reviewed or previewed) but it really is quite a change of pace for Fridays to say the least. 

The first example is (now) CBS’s Medium which has averaged 10 million per season the last six seasons.  What’s notable about this is that not only did Medium move from Monday to Fridays between seasons  5 and 6, they also switched networks (from NBC to CBS) yet still only dropped from 8.5 million viewers to 7.8 million.  It simply absurd that they kept 92% of their core audience while not only moving to Fridays but to a different network. 

CSI: NY on Fridays is the biggest head scratcher of all.  I hate the entire CSI franchise for a myriad of reasons that I’m not going to go into right now but there’s no denying its success.  Of the three shows in the franchise, CSI: NY is the worst performing of all of them but that’s kind of like saying that Tony Lazzeri was the worst run producer of the 1927 Yankees‘ three best in the infamous “Murderers Row” lineup with Babe Ruth and Lou Gherig being the two best.  Any team would have loved to have had the ’27 Lazzeri in their lineup just like any network would love to have CSI: NY in theirs.  By the way, I hate the Yankees more than I hate the CSI franchise but again there’s no denying their success. 

CSI: NY has consistently averaged 13.3 million viewers per week CONSISTENTLY for six seasons in the Wednesday night 10:00  p.m. slot which has typically been very competitive (although I must admit that with Leno on at 10:00 p.m. for a good portion of last season there wasn’t much of a challenge) and has been in the top 25 of all shows every season except one (it was #28 during the 2007 – 2008 season although it had the exact same number of viewers – 12.6 million – that it did last year when it was #23) going as high as #17 (2008 – 2009, 13.03 million).  Now it did take a dive last year falling to #44 with the 18 – 49 crowd but still, nearly 13 million is nothing to sneeze at even if you did drop in the “coveted” demographic.  Needless to say, CSI:NY is pretty much a sure-thing for CBS and they didn’t put it in the Friday night slot to cancel it.  Sorry… not with 13 million viewers.

An honorable mention needs to go out to Supernatural (and to an extent Smallville) which has been The CW’s stallion (for what that’s worth) on Thursday night at 9:00 p.m. for its first four seasons and that show is now on in the same slot on Fridays as well, but what REALLY caught my attention was not just all of the dramas on the major networks on Fridays but how Syfy has completely abandoned their original programming schedule on Friday nights that if I recall correctly, they’ve been going with for over a decade.  SyFy’s two most popular shows – the Battlestar Galactica prequel Caprica and the franchise favorite Stargate: Universe – have been moved to Tuesday nights, premiering on October 5th.  This is monumental and I haven’t seen anyone take note of this.  SyFy owned Friday nights and one can only assume that this waving of the white flag was in response to the major networks actually paying attention to Friday nights again.

So why this big change in attitude towards Friday night prime-time?  Historically, the reason why the Friday night line-up has been so mediocre is because viewers go out on Friday nights and don’t normally stay in to watch television… especially the “coveted” 18 – 49 demographic.  Mind you, this is entirely speculative on my part but I have a theory:  it’s the economy. More and more people are staying home for entertainment instead of going out in order to save money.  When you’ve got unemployment at around 10% and 40% of the population who are worried that they might possibly lose their job within the next year, that’s certainly not a situation conducive to spending a bunch of money out at the club.  People are saving more, spending less, paying off credit cards and when they are spending money on entertainment it’s on long-term appliances like HD TV’s and Blu Ray players, both of which have gone down dramatically in price this year.

So, there is no question that most of the networks now see value in Friday night but the question is: didn’t FOX get the memo?

You see, FOX bothers me to no end with their programming decisions.  They are notorious for giving up too quickly on quality shows, not giving them a chance for audiences to grow and if they do throw an audience a bone and renew a show with borderline ratings, they stick it in Friday night to die.  The decisions they make at FOX are mind-boggling and reactionary on a whole different level.  Why these morons don’t understand that when you have the highest rated show of all time on three nights a week that it actually gives you latitude when it comes to relaxing a little bit when a drama doesn’t immediately perform as you hoped it would is far beyond my level of comprehension.  Hell, put American Idol on every night and use it as a lead-in for every 9:00 p.m. show.  It worked for 24!  I will remind you that this is the same network that cancelled Family Guy.  I will also remind you that this is the same network that cancelled perhaps the greatest Sci Fi series of all time, Firefly, after 11 stinkin’ episodes.  Topless Robot has a great article that explains exactly how stupid the programming decisions at FOX have been.

And this is exactly the approach that FOX is going with for both Human Target and The Good Guys, both critically acclaimed shows that had marginal ratings when the aired last season.  It’s not even remotely fair what they’re doing to The Good Guys even by FOX’s idiotic standards, premiering it on a Monday in the middle of May when all of the other shows are wrapping up, letting it run for nine episodes over the summer and then dumping it into Friday night because it didn’t catch fire fast enough for them.  Human Target on the other hand is one of the best shows on TV, period and could very easily build a locked-in huge genre audience if FOX had the foresight to give it a chance like they did with 24 in 2001 which, by the way had the identical audience numbers that Human Target had during its first season.

Now, you might be saying, “Now, waitaminute, here… how do YOU know that FOX isn’t doing the same thing that the other networks are doing?”  Nope, wrong. First, consider that we’re talking about FOX and we’ve already established what is common knowledge about their programming practices.  Second, the other networks mentioned are putting up four strong veteran dramas with built-in audiences and three new shows that they have just sunk a bunch of money into in order to develop.  You NEVER put a show with weak/mediocre numbers in a Friday slot if you want it to survive and have the audience grow.  Hopefully, because of the other networks taking Friday night seriously for once, these two great shows can be successful despite the neglect from FOX.  I doubt it, but I remain hopeful… because I really love Human Target.

Watch full epsidoes of Human Target, here.

Watch full episodes of The Good Guys, here.