OFFICIAL: TNT Renews Falling Skies For Third Season

Via Press Release:

Series from DreamWorks Television and Executive Producer Steven Spielberg
Ranks as Basic Cable’s Top Summer Drama with Adults 18-49

TNT has ordered a third season of its epic original series Falling Skies, from DreamWorks Television and executive producer Steven Spielberg. The critically acclaimed drama starring Noah Wyle finished its first season last year as basic cable’s top new series of 2011. Currently averaging 5.9 million viewers, the series ranks asbasic cable’s #1 summer drama with adults 18-49. TNT has ordered 10 episodes Falling Skies‘ third season, slated to air in 2013.

Falling Skies is television storytelling at its very best, a powerful drama that’s told on both an epic scale and on a deeply personal level,” said Michael Wright, president, head of programming for TNT, TBS and Turner Classic Movies (TCM). “With all the memorable and surprising moments taking place during the second season of Falling Skies, we can’t wait to see what DreamWorks Television and Falling Skies‘ terrific production team and cast members have in store for season three.”

Falling Skies, which currently airs on TNT Sundays at 9 p.m. (ET/PT), chronicles the devastating aftermath of an alien attack that has left most of the world completely incapacitated. In the months since the initial invasion, the few remaining survivors have banded together outside major cities to begin the difficult task of fighting back. Each day is a test of survival as citizen soldiers work to protect the people in their care while also engaging in an insurgency campaign against the occupying alien force, whose nature and purpose remains a mystery.

Noah Wyle stars in Falling Skies as Tom Mason, a former college professor and father of three, who has become an unlikely leader for the 2nd Massachusetts civilian resistance group. Moon Bloodgood also stars as Anne Glass, a pediatrician who works with the survivors to help them cope with the traumatic upheaval in their lives. Will Patton plays Weaver, a fierce military leader of the resistance and Tom’s commanding officer. The series also stars Drew Roy as Hal, Tom’s oldest son and a growing fighter in the resistance movement; Connor Jessup as Ben, Tom’s middle son who was rescued from the aliens and now uses his unique abilities to help the resistance; Maxim Knight as Matt, Tom’s youngest son, who wants to grow up ahead of his time; and Seychelle Gabriel as Lourdes, an orphaned pre-med student who helps Anne in the group’s makeshift medical clinic. Mpho Koaho andPeter Shinkoda play Anthony and Dai, two resistance fighters in the 2nd Mass.; Colin Cunningham is John Pope, the head of a gang of marauders called the Berserkers; and Sarah Carter is Maggie, a wary survivor from Pope’s gang.

Guest-starring this season are Brandon Jay McLaren (The Killing), who plays resident engineer and technology expert Jamil Dexter, and Terry O’Quinn (Lost), who will appear in this season’s final two episodes as Arthur Manchester, Tom’s mentor and former professor.

Falling Skies comes to TNT from DreamWorks Television and is executive-produced by Steven Spielberg and DreamWorks Television heads Justin Falvey and Darryl FrankRemi Aubuchon andGreg Beeman are also executive producers. The series was created by Robert Rodat.

Following each week’s episode of Falling Skies on TNT, fans can head over the Falling Skies website – http://fallingskies.com – for the latest installment of 2nd Watch, a weekly online talk show hosted by Wil Wheaton (Star Trek: The Next GenerationLeverage). Each episode features discussions on the latest episode and interviews with special guests from the cast and crew, exclusive behind-the-scenes footage, fan questions, trivia and more.

TNT’s announcement that Falling Skies has been renewed for a third season comes just as the cast prepares to make an appearance at Comic-Con in San Diego. Series stars Noah Wyle, Moon Bloodgood, Will Patton, Drew Roy, Connor Jessup, Colin Cunningham and Sarah Carter, along with executive producer Remi Aubuchon, will join moderator Wil Wheaton for a panel session on Friday, July 13, at 4:30 p.m. (PT) in room 6BCF at the San Diego Convention Center.  An autograph signing will follow at the Dark Horse Comics booth at 6 p.m. (PT). TNT has partnered with Dark Horse Comics on a number of Falling Skies initiatives, including a prequel comic book that preceded last year’s series premiere.

In its debut season last summer, TNT’s Falling Skies topped the charts as basic cable’s #1 new series of 2011. This year, the show is off to a strong start, averaging 5.9 million viewers in Live + 7. It has also scored 2.7 million adults 18-49 (L+7) and ranks as basic cable’s #1 drama for the summer-to-date in that key demo. The show has brought in 3.1 million adults 25-54, ranking it behind TNT’sDallas as basic cable’s #2 summer drama. On the international front, Falling Skies premiered in more than 115 global markets last year, achieving hit status in the United Kingdom, Australia and Latin America, among others. Last year’s launch of Falling Skies also ranked as the biggest series premiere ever for TNT networks in Spain, Germany and Austria.

About TNT
TNT, one of cable’s top-rated networks, is television’s destination for drama. Seen in 99 million households, TNT is home to such original drama series as The CloserRizzoli & IslesDallasFalling SkiesPerceptionFranklin & BashLeverageSouthland and the upcoming Major Crimes andMonday Mornings. The network also features dramatic unscripted originals like this summer’s The Great Escape and the upcoming Boston Blue (working title) and 72 Hours (working title). In addition, TNT is the cable home to popular dramas like The MentalistBonesSupernaturalLas VegasLaw & Order and Castle, which starts this year; primetime specials, such as the Screen Actors Guild Awards®; blockbuster movies; and championship sports coverage, including NASCAR, the NBA and the NCAA Division I Men’s Basketball Championship.

Turner Broadcasting System, Inc., a Time Warner company, creates and programs branded news, entertainment, animation and young adult media environments on television and other platforms for consumers around the world.

Connect with Falling Skies
Website: http://fallingskies.com
Facebook: 
http://www.facebook.com/fallingskies
Twitter: http://twitter.com/FallingSkiesTNT

Summer Sci-Fi Alert! TNT’s Falling Skies Two Hour Premiere – Sunday, June 19th At 9:00 p.m.

FALLING SKIES opens in the chaotic aftermath of an alien attack that has left most of the world completely incapacitated. In the six months since the initial invasion, the few survivors have banded together outside major cities to begin the difficult task of fighting back. Each day is a test of survival as citizen soldiers work to protect the people in their care while also engaging in an insurgency campaign against the occupying alien force. 

At the center of the series is Tom Mason (Noah Wyle), a Boston history professor whose family has been torn apart. His wife was killed in the initial attack, and one of his three sons has been captured. Determined to get his son back and to ensure the safety of his other two sons, Tom must put his extensive knowledge of military history to the test as one of the leaders of the resistance movement known as the 2nd Mass, because of their location in Boston, Mass. They are constantly trying to gain intelligence about the aliens in order to one day outsmart and overtake them and hopefully rebuild their lives. 

Moon Bloodgood (Terminator Salvation) co-stars as Anne Glass, a pediatrician who works with the surviving children to help them cope with the traumatic upheaval in their lives. Will Patton (Armageddon, TNT’s Into the West) plays a fierce leader of the resistance, Weaver. The series also stars Drew Roy (Secretariat) as Hal, Tom’s oldest son and a growing fighter in the resistance movement; Maxim Knight (Brothers & Sisters) as Matt, Tom’s youngest son; Connor Jessup (The Saddle Club) as Ben, Tom’s son who was captured by aliens; and Seychelle Gabriel (Weeds) as Lourdes, an orphaned teenager who helps Anne in the group’s makeshift medical clinic. Colin Cunningham (Living in Your Car) is John Pope, the leader of an outlaw motorcycle gang and Sarah Carter (Shark) is Margaret, a wary survivor of Pope’s gang. 

FALLING SKIES focuses on the resilience of the survivors and their determination to maintain their humanity when all else has been destroyed. It is a tale of endurance, commitment and courage in which everyday people are called upon to become heroes. They may be outmatched, outnumbered and outgunned, but nothing can beat the human spirit. Most of all, the series is about the ties that bind people together in the most difficult of circumstances. 

The aliens in the series are mighty, mysterious and merciless. They are highly intelligent and use military-like tactics, which makes them an overwhelming force against the 2nd Mass. There are two types of aliens that the human survivors have named Skitters and Mechs. Combining live action and special visual effects, the Skitters have spider-like bodies and incredible strength and agility. The deadly, robotic Mechs stand upright and can shoot bullets from their arms. The aliens control captured children, like Tom’s son Ben, through bio-mechanical harnesses but have yet to reveal their ultimate plan for them. 

FALLING SKIES is executive-produced by Steven Spielberg, along with DreamWorks Television heads Justin Falvey and Darryl Frank, Graham Yost (Justified, The Pacific) and screenwriter Robert Rodat. Rodat, who earned an Oscar® nomination for his screenplay for Saving Private Ryan, wrote the pilot from an idea he co-conceived with Spielberg. Mark Verheiden (Heroes, Battlestar Galactica) and Greg Beeman (Heroes, Smallville) are co-executive producers. The pilot was directed by Carl Franklin (One False Move, Out of Time).  – TNT

Official Trailer:

Longer First Look Extended Trailer:


Steven Spielberg

So, here’s the question of the month:  How the H-E-Double-Hockey-Sticks did we miss this. Seriously, we’re genetically predisposed to have the first scoop on all new SciFi programming out there.  This is just embarrassing.  We only heard about Falling Skies yesterday when we saw the trailer on TNT and thought it was for a summer blockbuster that we didn’t know about.

That being said, this looks exceptionally well-done for basic cable with Dreamworks producing it and Steven Spielberg heavily involved with creating the aliens. Dare we say, it looks even better than Terra Nova and we think it has a better chance of staying on the air for a second season then TN as well because basically they’ve done everything right, so far, as far as production of Sci-Fi television is concerned.

  1. Yes... yes they do.

    It’s on Basic Cable and NOT on a Major Network. Better yet, it’s on TNT which overall in 2010 was the #4 cable Network on television and #2 for original non-niche scripted programming (for clarification, Disney and ESPN, #2 and #3, respectively, are niche networks) behind only USA.  The expectation for high audience numbers is dramatically lower on basic cable than it is on major network which is a luxury that TN doesn’t have on FOX and to make matters worse for TN, over the past decade, Sci-Fi is DEAD on Network television for this generation of audiences and has been an abysmal failure every time it’s been attempted and this dovetails into the next advantage for renewal FS has…

  2. $$$$ Because FS is on basic cable, the production costs will be dramatically lower than any show on a major network and considering that TN is the most expensive show in the history of television, we can only imagine that the production costs of FS is infinitesimal in comparison to TN.  Again, this goes back to the ratings expectations that TNT will have for  FS as opposed to what FOX will have for TN. One of the biggest factors a show has to overcome is production costs.  When  24 was canceled last year, even though the ratings were continuing to drop they weren’t particularly awful.  The problem was (besides the fact that the producers admitted that the well had run dry) that the show was just so damned expensive to produce that they couldn’t justify renewing it.  A show has to get high enough ratings in order to justify high ad rates in order to justify high production costs. It’s that simple.  Considering what we said about the recent history of Sci-Fi on network, the advantage again goes to FS.
  3. The real reason why so many Sci-Fi shows are produced in Canada

    “O, Canada, Our Home and Native Land!” As soon as we saw the trailers for FS, the first thing we thought was, “Oh, this has to be being produced in Canada,” and as we confirmed with iMDB, it sure as heck is (Hamilton, Ontario to be precise).   It’s well-known that the key to keeping production costs down dramatically with Sci-Fi television is to film in Canada. Don’t believe us? Take a look at this list of Sci-Fi shows filmed in Canada over the last two decades.  Where is TN being produced? In ridiculously cost-prohibitive Australia which is just adding to the enormous price-tag of that show. Advantage, FS.

  4. Shorter Schedule Beyond the obvious fact that producing more than twice as many episodes per season (22 for TN as opposed to 10 for FS) will cost twice as much for FOX, there’s also a much bigger issue and that is that a 22 episode season, by its nature, will air over the course of an entire television season, in this case (allegedly) 2011 – 2012.  This means long hiatuses and reruns for the show which has proven time and time again to be catastrophic for Sci-Fi and genre which is exactly why they eventually stopped doing it with 24, Lost, and Alias to name a few, instead, choosing to air their entire seasons as mid-season replacements without anything more than the random one week break between new episodes.  Today’s audiences have ZERO patience for serials to begin with, nevertheless Sci-Fi serials,  and they will not tolerate shows that leave them hanging for six weeks to several months at a time.  FS will air new episodes continuously for ten weeks and it’s airing in the middle of summer with no competition from the major networks which is a strategy that continues to be proven successful for basic cable networks.

Finally, 22 episodes of Sci-Fi is just too much for major network television (and no, even though The CW is a major network, they don’t count for the purpose of this discussion for obvious reasons.).  Today’s major network audiences just will not hang in there for 22 episodes of Sci-Fi any more.  Now, we love Fringe and we’re certainly thrilled it got picked up for a fourth season but that is an anomaly and the audience numbers haven’t been particularly great for it which is why it got moved from the middle of the week to Friday to begin with.  The standard 10 – 13 episode seasons for original programming on basic cable works just fine for Sci-Fi. Advantage, FS.

Will the real Slim Shady please stand up?

So why are we so excited about FS? Well, first, the trailers look fantastic and yes, we know it’s not a particularly original concept stealing aspects from The Terminator, Battlestar Galactica, V,  The Road, Independence Day and War of the Worlds, to name a few (not to mention that the whole “stealing children and technologically altering them” concept is eerily similar to the Borg in Star Trek) but heck, we like that kind of Sci-Fi because it invariably promises us great action and character development.  We also don’t think that it’s a coincidence that Noah Wyle looks like he was separated at birth from Terminator: Salvation star and leader of the resistance Christian Bale (John Connor).

Along with the great action, though, is that shows like this invariably raise thought-provoking philosophical questions about humanity, often without the audience realizing it until after it’s happened. This is one of the marks of great Sci-Fi storytelling which this particular brand of Sci-Fi excels at and we really expect nothing less considering the heavy hitters that are on board for this and their experience and success they bring to this in the writing and production department (see the last paragraph of the show description at the top).

Also, just to preempt the inevitable cries of “it’s not an original concept” from the peanut gallery (that have already begun), we’ve got news for you:  there are no original concepts in Sci-Fi anymore. Every concept you can think of has been thought up by someone else in this genre and been done already.  It’s the execution of concept that counts and that’s what will be the deciding factor in FS‘s success or failure.

Check out the official Falling Skies webpage, here.

ALERT! J.J. Abrams Can Drink Less: FOX Renews Fringe For A Fourth Season!

To our absolute and utter amazement, FOX announced on March 24th that they would not only be renewing the fan-favorite Sci Fi series, Fringe but that they had also ordered a complete 22 episode season.  All we can say is, “Holy crap!”

Via Press Release From FOX:

FOX RENEWS “FRINGE” FOR FOURTH SEASON – IN BOTH UNIVERSES

FOX has renewed critically acclaimed thrilling drama FRINGE for a fourth season, it was announced today by Kevin Reilly, President, Entertainment for Fox Broadcasting Company.

“FRINGE has truly hit a creative stride and has distinguished itself as one of television’s most original programs. The series’ ingenious producers, amazingly talented cast and crew, as well as some of the most passionate and loyal fans on the planet, made this fourth-season pickup possible,” said Reilly. “When we moved the show to Fridays, we asked the fans to follow and they did. We’re thrilled to bring it back for another full season and keep it part of the FOX family.”

FRINGE co-creator and executive producer J.J. Abrams said, “We could not be happier that the fans of FRINGE (and our most excellent partners at FOX) have allowed us to continue telling stories from the fringe for another season!”

“This early pickup comes at a perfect time as we start production on the Season Three finale,” added FRINGE showrunners and executive producers Jeff Pinkner and J.H. Wyman. “We join the cast and crew in thanking our loyal fans and FOX for allowing us to have this much fun telling stories we love.”

Since moving to Fridays (9:00-10:00 PM ET/PT) in January, FRINGE is averaging a 2.2/7 among Adults 18-49 and has established itself as Friday’s No. 1 series in the core adult demographic.

The compelling third season continues tonight, Friday, March 25 (9:00-10:00 PM ET/PT), on FOX. In the “Bloodline” episode, the intensity of life “over there” accelerates as a pregnant OLIVIA (Anna Torv) is kidnapped and finds herself in mortal danger. As the Fringe Division races against time to find her, agent LINCOLN LEE (guest star Seth Gabel) receives some heartbreaking news as WALTER (John Noble) stops at nothing to preserve the new branch of the Bishop family tree.

Created by J.J. Abrams & Alex Kurtzman & Roberto Orci, FRINGE is produced by Bad Robot Productions in association with Warner Bros. Television. Abrams, Bryan Burk, Jeff Pinkner, J.H. Wyman and Joe Chappelle serve as executive producers, while Kurtzman and Orci are consulting producers. Additionally, Pinkner and Wyman serve as the series’ showrunners. Become a fan of the series on Facebook at http://www.facebook.com/fringe and follow the series on Twitter at http://www.twitter.com/fringeonfox (@fringeonfox).

J.J. Abrams... He can cut back on the drinking.

Now, before you go and start referring to the two commentaries we did on both the viral video campaign by FOX regarding the move to Friday night and the piece that we did in response to the criticism we received, and how these two pieces are evidence of our lack of insight or credibility, we would like to state for the record that we stand by everything that we claimed in both of those pieces.  Those two pieces are accurate analyses of FOX’s history over the last 20 years and what a move to Friday normally means with this network.  There’s not a whole lot of room for debate as the track record is not in dispute and J.J. Abrams agreed with us.

That being said, we would like to refer you back to that first piece and how we opened the door for FOX to prove us wrong (scroll to the last paragraph):

Do not trust FOX and their claims of unmitigated support for Fringe or any other show they move to Friday until they can be proven to be trustworthy.  The first step in doing that would be for them to order the remaining episodes for this season and order an entire fourth season and promise to air all of the episodes.  At this point, that would be the only way we would ever trust them and that’s not going to happen…

So, there it is. FOX accepted the challenge and achieved 2 out of the three conditions and the third condition, which was probably unrealistic to begin with, may have happened without FOX officially saying it. The thing is, no one expected FOX to renew Fringe for a fourth season, but the fact that they not only renewed it, but they renewed it in March AND ordered a complete season can only lead us to believe that FOX is indeed in it for the long haul and yes, we admit it, committed to Fringe‘s success.  Like we said, it’s going to be a long road to recovery for us with FOX but this surprise scheduling move along with their decision to renew American Dad for a seventh season (and also order a complete season of 22 episodes for that show in March as well) is very promising indeed.

Terra Nova: Allegedly to debut in Fall 2011

That being said, as much as we hate to look a gift horse in the mouth, the question that will inevitably be asked is: why? Is FOX that concerned about the state of its pilots for Fall 2011 that they would rather play it safe by keeping Fringe around? Do they have no faith in Steven Spielberg’s Terra Nova NOT being delayed yet again?  Or, is it perhaps, FOX execs have decided to take a new approach and change some of the old practices that have earned them the reputation of being a show-killer?  Or is it just the fact that maybe they just really like Fringe and see that it can be successful on Friday night?  Or, since they now have a Fall version of the American Idol juggernaut, Simon Cowell’s The X-Factor, are they going to do what we suggested in our first piece and that was to let the big money-makers support the quality scripted programming?    We don’t know and we don’t really care. We’re just glad to get another season out of one of our favorite shows.

‘Fringe’ Moves to Friday Nights: FOX Pledges Full Support. Don’t Be Fooled. Fans Need To Read This.

If you haven’t heard already, Fox has moved the J.J. Abrams fan-favorite Sci Fi thriller, Fringe,  from the Thursday at 9:00 p.m. slot to the dreaded Friday at 9:00 p.m. slot.  Now as much as we here at The ‘Tastic love Fringe (to the point where we consider it to be one of the top five shows on television), we weren’t necessarily surprised by this because as we’ve pointed out, FOX pisses their pants every time they see a ratings drop.

We also noted that while the other major networks are starting to take Friday nights seriously once again,  FOX has decidedly NOT taken this approach, designating the night for reality shows and as a dumping ground for shows that haven’t done as well as they had hoped which is usually the fault of FOX to begin with (see: The Good Guys for the most recent example of this and our analysis here).  So, we’ve come to accept that no show is ever safe on FOX and that without fail, if a show is designated for Friday night it will not be renewed at the end of the season or if it is, it will wither pretty quickly the following season.  Now, with Fringe, there’s been a bit of a twist in this whole saga this week, which we’ll get to shortly, but first, it is necessary to address a fact of life that we’ve really been holding off on admitting for a long time but here it is:

FOX is an awful network and quite possibly the worst network ever… period.  End of discussion.  FOX is worse than The CW and it may possibly be worse than UPN or The WB ever was.  The network is poorly run, they make terrible, amateurish decisions regarding their programming, they have absolutely no idea how to market quality programming in order to pique interest and they don’t give shows a chance to build an audience or even maintain a modest one.  We will remind you that this is the same network that canceled Family Guy and the only reason it came back after a three-year hiatus is because The Cartoon Network aired the 49 episodes it had acquired the syndication rights to at 11:00 p.m. nightly and it gave THAT network the highest ratings in its history.  So, to make this clear, a show FOX cancelled after only 49 episodes put another network on the map when they aired them… at 11:00 p.m.

The only reason FOX has had any success is because they have had a handful of successful shows that they have MILKED TO DEATH.  Here’s the thing about that: a successful show should be able to give a network a lot of leeway with their programming and give a lot of other shows a chance to build an audience and become successful.  What this means is that a show, for example, such as American Idol, can make enough money to basically support the growth of shows that are critically acclaimed however struggle in the ratings.  This is not a new concept in either film or cinema.

Think of it like this: why do major studios invest money in relatively low-budget films with little-to-no anticipated payoff?  Well, that’s because the film industry although motivated by profit like any other industry, still sees the value in the art they produce for the sake of the art itself and they believe that every now and then, the quality of the art for art’s sake may just turn into gold.  A prime example of this is Paranormal Activity which Paramount/Dreamworks picked up the rights to for $300,000.  Why would a major studio throw $300,000 away on a low-budget ($15,000), genre film that had little-to-no chance of making them any money?  Well, first, because Stephen Spielberg REALLLLLLY liked it and second (and probably more importantly), because between G.I. Joe: The Rise of Cobra, Transformers: Revenge of the Fallen and Star Trek, Paramount grossed $1.5 billion domestically at the box office in 2009 on just those three films. So what it comes down to is that studios can afford to take more risks when they have money makers like that.  Of course, with Paranormal Activity, that risk paid off nicely, grossing $194 million globally.  Not a bad bet for a lousy $300,000, eh?

The same principle applies to television and even FOX has actually had success with this principle when they’ve applied it but they’ve only attempted it once and that was with 24 and that was nearly a decade ago.  They stuck with that show early on despite the fact that the ratings had slipped in the first season and they even used American Idol as the lead-in and it worked.

FOX simply has no foresight or vision when it comes to the potential value of good TV, despite slipping ratings and quite frankly they are missing a much bigger point and that is that due to their 20 year history of reckless programming decisions, generally speaking, audiences don’t want to give FOX a chance any more when it comes to scripted programming.  Why would they bother to ever consider getting invested in a scripted show on FOX when it’s more than likely not going to last for any significant amount of time?  It’s a vicious cycle.  FOX cancels shows (or dumps them into Friday) because the ratings slide, the ratings slide because the audiences don’t have any faith that FOX won’t cancel their show.

Now, back to the big twist in the news this week regarding the moving of Fringe to Friday…

Last week a whole bunch of blogs and entertainment news sites a lot more reputable than The ‘Tastic all had basically the same thing to say about the move.  To put it simply: they all contend that the move marked the beginning of the end for the series which certainly isn’t a stretch, particularly with FOX.

Well, the FOX execs didn’t like that too much so they came up with this little trailer that addresses (and quotes) the cynical (albeit realistic) commentary from the writers at Collider, Ain’t It Cool News, IGN, TV Overmind, and Fringe Bloggers who for some bizarre reason just don’t seem to have any faith in FOX’s support of this show.

How cute is that, right?  We’re convinced.  Aren’t you?

Entertainment Weekly, who apparently has no problem being a corporate shill for FOX and perpetuating B.S., did a nice little puff-piece where they quote FOX’s senior VP of marketing and special projects, Dean Norris, explaining what prompted the trailer:

We started getting feedback from the viewers that basically said, ‘How could Fox do something so cool for a show they’re going to kill?’ We started reading these things and said, ‘Wait! We have to address this!’” The mission was to produce a piece of communication that dealt with the situation in a self-deprecating fashion, yet also assuaged fan fears. The message, spelled out in the promo: “You May Think Friday Is Dead… But We’re Gonna Reanimate It.”

Well, that sounds great because after all if there is one thing FOX is good at it’s animation… and RE-animation for that matter (see: Family Guy).

Now, standby in 3… 2… 1… for the big lie:

The promo is the beginning of a larger effort by Fox to shore up Fringe’s existing fanbase and hopefully grow the audience by targeting teen viewers who might be at home Friday night… “We are trying to rebrand Friday, and what we’re trying to do with this show specifically is make it kind of like forbidden fruit,” says Norris. “We want that teen demographic that might not be our audience right now to say, ‘That this is a show my parents might not want me to watch — but I’m going to watch it, anyway.’”

…And this is exactly why we don’t trust FOX and neither should you.  First, and foremost let’s just examine this entire quote, shall we?

Mr. Norris, please explain to us how FOX plans to “shore up” its existing fanbase by alienating it, yet again.  The problem that we pointed out earlier is that it’s not even necessarily the fact that it’s on a Friday night… the problem is that it’s on FOX on a Friday night and their history with television shows – ESPECIALLY Sci Fi shows! – on that night.

Our first hint of skepticism regarding this sudden change of heart was in that dopey little promo itself.  It’s the quote from Roco at Fringe Blogger that they cite:

This is indeed the night… others were cast out to die.

Anytime we see a quote cited and there is ellipsis in the middle of the quote, we always research the actual source to find out exactly what the quoter wanted to leave out in order to advance their agenda.  Here’s the actual quote by Roco:

This is indeed the night the likes of Dollhouse, Terminator: The Sarah Connor Chronicles, Firefly and others were cast out to die.

And there it is, folks; what FOX wants you to forget about.  The fact is that not only has FOX been brutal to Sci Fi shows that they’ve abandoned to Friday night, they’ve also spun similar stories about support and similar clever promo campaigns that REALLY made people think they gave a crap.  I refer you to the Dollhouse/Terminator: The Sarah Connor Chronicles promos from spring of 2009.

Here’s our favorite… when Summer Glau and Eliza Dushku actually hosted the “Double Feature Friday” of Terminator: The Sarah Connor Chronicles and the series premiere of Dollhouse.

Three months later Terminator: The Sarah Connor Chronicles was canceled and six months after that Dollhouse was canceled.  Obviously, this is an example of FOX fully supporting their friday night Sci Fi shows.

To add more salt into that particular wound and prove the point about the total lack of vision at FOX, in May of 2009 those two shows had identical audience numbers, but FOX, in their infinite wisdom and foresight, decided to cancel Terminator: The Sarah Connor Chronicles which had 11.4 million viewers during its first season before being dumped into Friday, was incredibly well-received by critics, had an established franchise brand-name and a built-in audience in favor of renewing the Joss Whedon mess called Dollhouse that had none of these attributes going for it.  Once again, nice job, FOX.

We won’t even discuss what they did to one of the greatest and regrettably short-lived series of all time, Firefly (also a Joss Whedon show).

As for the last big lie in that quote… who are they kidding?  Are we really supposed to believe that teenagers are going to stay in on a Friday night to watch a Sci Fi serial?  Furthermore, the reality is that it’s nearly impossible to expand the base for a show like this.

We know exactly what they’re thinking or at least the premise that they are going for in trying to promote this big lie and that is that Fringe is like The X-Files (as it’s been compared to that hit series since it debuted) and that it can appeal to everyone on that level.  Wrong.  They aren’t the same show at all and the reason why it doesn’t work is that roughly 2/3 of the 202 episodes of The X-Files were standalone, “monster-of-the-week” type episodes that were literally disconnected from the main storyline arc of Mulder’s quest for the proof of alien abduction so he could find his sister.

Fringe’s main story arc is omnipresent in every single episode whether it’s integral to the story of that particular episode or not and as much as we love The X-Files, Fringe’s main arc is a helluva lot more complicated than The X-Files alien arc ever was.  As a viewer, you cannot just jump into a show like Fringe halfway through its third season.  It would be the equivalent of jumping into Lost halfway through the third season.  You’d be lost and Norris must know this and if he doesn’t he’s completely incompetent.

So that’s what we’re left with.  TPTB at FOX are either completely incompetent or completely dishonest and what’s ridiculous is how many other bloggers and various media outlets are falling for this sudden change of heart by FOX regarding their dedication to a Sci Fi show that they have parked on Friday night.  Seriously, how dumb are they?  This is “battered viewer syndrome” (…and I’m not going to explain that particular metaphor) if we’ve ever seen it.  Do not trust FOX and their claims of unmitigated support for Fringe or any other show they move to Friday until they can be proven to be trustworthy.  The first step in doing that would be for them to order the remaining episodes for this season and order an entire fourth season and promise to air all of the episodes.  At this point, that would be the only way we would ever trust them and that’s not going to happen, so all we can do is hope for the best but plan for the worst which means expect Fringe to be canceled in May.  Let’s just hope that they bring some closure to this great series.

And, by the way… we really hope we’re wrong but we doubt that we are.